3 edition of Attracting Investors found in the catalog.
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In Attracting Investors, marketing guru Philip Kotler teams up with Hermawan Kartajaya and S. David Young to offer a practical, marketing-based approach to raising capital.
Packed with crucial insight for everyone from CEOs and entrepreneurs to finance students, the Attracting Investors book shows readers how to apply the fundamental techniques of modern marketing Cited by: The fact is, most businesses trying to raise cash don’t understand the capital market–and approach it far too simplistically.
Investors must be approached just like any other consumer. Attracting Investors shows leaders of start-ups and megacorporations alike how to win over the investor–and attract the capital they need to succeed/5(6).
A good team of investors can be the foundation of your startup’s success, but a bad one can obliterate even the strongest ideas. Investors can provide more than capital to your business — they. Access a free summary of Attracting Investors, by Philip Kotler et al.
other business, leadership and nonfiction books on getAbstract.8/10(). Attracting Investors book. Read 2 reviews from the world's largest community for readers. Marketing guru Philip Kotler shows entrepreneurs how to market /5. Welcome to SBA’s online training course: Finding and Attracting Investors.
SBA’s Office of Entrepreneurship Education provides this self-paced training exercise as an introduction to finding the right investors and an introduction to how investors affect your business. You will find this course easy to follow and the subject matter indexed File Size: KB.
Usually, these royalty investors get 2 to 6 percent of revenue increases. It’s especially common in industries that are a bit unpredictable, such as in music. This is a great way for entrepreneurs and small business owners to get money without having to relinquish control.
Thus, this book is about organizing your business and then writing and presenting a business plan to convince the investor that the business is a desirable and sufficiently lucrative investment Attracting Equity Investors: Positioning, Preparing, and Presenting the Business Plan.
Entrepreneurship and the Management of Growing Enterprises. Attracting Equity Investors is designed to help entrepreneurs successfully obtain equity capital. This book discusses how to evaluate a business concept from an investor's perspective and then moves to practical issues such as how to strategically position, prepare, and present the business plan.
Attracting Investors (Summary) A Marketing Approach to Finding Funds for Your Business by Philip Kotler Author Hermawan Kartajaya Author.
market-oriented analysis of the characteristics that appeal most strongly to the various types of investors. This book outlines a smart, methodical approach to finding investors.
Structuring Your LLC to Attract Investors. Related Book. Limited Liability Companies For Dummies, 3rd Edition. By Jennifer Reuting. More often than not, upstart capital for budding enterprises comes from the founders and people willing to finance it for a piece of the action.
A lot many startup founders look for advice to pitch investors even while their idea is still at a concept stage. One of the biggest challenge they face is not knowing how to attract the investors, what are the factors that influence the VCs most and many more things. From there a question arises, that “Whether having an Idea is enough to attract investors to invest in your business?”.
Attracting Equity Investors. Print this page. Image(s) included. Post a comment. Equity capital generally is composed of funds that are raised by a business in exchange for an ownership interest in the company. This interest can be in the form of ownership of common or preferred stock or instruments that convert into.
An introduction to finding, attracting, and securing investors. Finding investors is about two things: communication and proof-of-concept.
Business author Mary Baker introduces you to the different types of investors and gives you the tools you need to impress them.
From how much money to ask for, to how to prepare for a presentation, Baker outlines everything you need to know about attracting personal investors, banks, and venture capitalists.
Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising Kotler (Glencoe, IL) is the S.C.
Johnson & Son Distinguished. How to Attract VC Investors Take a sneak peek into the minds of some top VC investors to find out what they really look for in a "fundable" business. Next Article. 4 Simple Pitch Tips that Will Attract Investors to Your Startup Join Inc.
and the U.S. Chamber of Commerce on Friday May 8th at noon for an expert Q&A about how to navigate important. Attracting Investors to African Public-private Partnerships: A Project Preparation Guide World Bank e-Library: Contributors: World Bank, Infrastructure Consortium for Africa, Public-Private Infrastructure Advisory Facility: Edition: illustrated: Publisher: World Bank Publications, ISBN:Length: pages: Subjects.
The Investors Book. Learn about Investing & Business related terms. Recruitment. Septem By Prachi M Leave a Comment. Definition: Recruitment is the process of examining a vacant position in the organisation and attracting the potential candidates to apply for the same, within an appropriate time and at a desirable cost.
It is the. Chapter 21 Attracting Outside Investors to Your Startup In This Chapter Finding out what you need to do before a startup Filling out a valuation worksheet for investors Understanding the - Selection from Business Valuation For Dummies [Book]. Private money expert Mark Hanf, broker and President of Pacific Private Money, Inc., shares with you his groundbreaking system and step-by-step blueprint for raising private capital and financing real estate transactions, so that you, too, can gain access to millions and millions in private capital.
Attracting investors via promotions and marketing is integral to a successful and profitable development or real estate deal.
Providing a strong business plan and documentation of proven net to gross and profit-and-loss ratios of an existing commercial real estate commodity are. Attracting Investors: What Investors Look for in a Business Plan. Entrepreneurs, businesses and projects rely on investment capital to hit the ground running.
The groundwork and roadmap must be laid out within a solid investor-ready business plan. The activation of the best business plan starts out with catching the investor’s interest. Buy Attracting Investors: A Marketing Approach to Finding Funds for Your Business by Philip Kotler, Hermawan Kartajaya, S.
David Young (ISBN: ) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.4/5(2). We have written a concise page book on capital raising that provides a 5-step system for attracting investors.
Download the Book The Capital Raising Book Bestselling Book. Please contact us for any questions or information you may need on raising capital. Contact Us Call Our Team () 2 Attracting Investors to African Public-Private Partnerships to factors af fecting the supply side of PPP pr ojects, including the obstacles to mobilizing private sector resources.
Therefore, this guide focuses specifically on what should be done, and when, beginning with the early stages of the project development cycle. It is. From early-stage financing to borrowing money to issuing stock, Attracting Investors shows you how to market yourself and your business to raise funds, and explains why marketing is the key to successful capital raising.
This comprehensive book will be essential for small start-ups, as well as established firms looking for new funding sources/5(6). While stories of a small company's bold Twitter and Facebook pages attracting investors make headlines once in while, experts say investors often look to blogs for a level of depth that can't be.
Find many great new & used options and get the best deals for Attracting Investors: A Marketing Approach to Finding Funds for Your Business by Hermawan Kartajaya, S. David Young and Philip Kotler (, Hardcover) at the best online prices at eBay.
Free shipping for many products. 4 essential ways to attract investors Doug Collom Ap AM (Editor’s note: Doug Collom is vice dean and an adjunct lecturer on venture capital and entrepreneurship for Wharton.
The wantrepreneur have a habit of putting things on tomorrow; this leads to the letting go of opportunities to others. Worrying about Capital: Wantrepreneurs are always concerned about seed capital. They do not put efforts into finding out other ways like attracting investors, outsourcing the work, taking loans, etc.
Get this from a library. Attracting equity investors: positioning, preparing, and presenting the business plan. [Dean A Shepherd; Evan J Douglas] -- "Attracting Equity Investors will help entrepreneurs overcome obstacles to obtaining funding for the launch or expansion of new business ventures.
It provides guidelines for making new ventures. (Read this article as: PDF | ePub | Mobi) Because this is a page about attracting women, I'm obligated by internet law to plaster pictures of hot women all over it.
Enjoy. She sat by herself at the bar of the restaurant. Her only company was a book. I sidled up near her, two stools apart, maybe three, as casual as I could muster. I would quote what I said, but my attempt at a joke sputtered. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising : Wiley.
How to Attract Investors takes the reader into the minds of the investors, addressing many of the challenges connected to investor search and negotiation and living with investors as co-owners. Even the finest skills of the brightest entrepreneurs wouldn’t be complete without the knowledge of.
TY - BOOK. T1 - Attracting Investors: A Marketing Approach to Finding Funds for Your Business. AU - Kotler, Philip. AU - Kartajaya, Hermawan. AU - Young, S. David. PY - Y1 - M3 - Book. SN - BT - Attracting Investors: A Marketing Approach to Finding Funds for Your Business.
PB - John Wiley & Sons. ER -Cited by: A good team of investors can be the foundation of your startup business success. If you're ready to go after investment, follow these 5 steps to ensure success. Attracting investors for any business is difficult, and it's especially difficult for a startup business, but if you're ready to go after investment, follow these 5 steps to ensure success.
This book is dramatically different from anything you've ever read because it's more of a "play book" to creating a Compelling Story about your business, that makes investors chase you, than a traditional "book".
The reason why is because there's No B.S., fluff or filler. Municipality) to prepare for attracting business investment The handbook contains the following topics: • Community characteristics that are attractive to investors • How to prepare the community for investment • Foreign Direct Investment (what is it, why is it important, types of FDI) • Site Selectors and the Site Selection process.
Attracting Capital from Angels book. Read reviews from world’s largest community for readers. angel investors invest their own money. Willing to take great risks, they are the start-up entrepreneur's best friends. Attracting Capital from Angels offers an in-depth look at the white knights of the entrepreneurial world.
Angels most/5(7).Its market-to-book ratio isits book debt-equity ratio isand it has cash of $ million. How much would it cost to take over this business assuming you pay its enterprise value? Attracting investors is an incredibly difficult and time-consuming process.
This is especially true for new businesses, because they lack trade history. But here are a few recommendations intended to help. For small amounts - consider friends and family. They remain the simplest way to secure investment.